Consumer View
Chart 1. What are the most important factors you consider when deciding to buy a luxury watch?
Multiple Selections possible.
Chart 2. Swiss Watch exports, relative share of selected countries and regions (value based)
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Swiss watch exports increased by 10.2% in volume and 9.2% in value during the first eight months of the year.
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China is now the second most important market for Swiss Watchmakers.
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Watch sales in China have significantly picked up due to savings accumulated during lockdown, accounting for 11.3% of Swiss watch exports.
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Hong Kong is the third most important export market with a 9.5% share.
Chart 3. What are the most important factors you consider when buying a luxury watch?
Buying Trends
Market Opportunity
Leven Creative presents comprehensive market research and opportunity analysis for the luxury watch industry. Below we highlight key insights from consumer views, Swiss watch export trends, and buying trends. According to the research, the most critical factors influencing luxury watch purchases include brand image, design and price/value ratio.
The data shows significant growth in Swiss watch exports, with China emerging as a crucial market. The analysis also reveals regional preferences, such as the emphasis on environmental sustainability in France and Germany and the priority given to craftsmanship and design in the United Kingdom.
This research provides valuable information for understanding current market dynamics and consumer priorities in the luxury watch industry.
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Consumers prioritise the top three factors: brand, design, and price-performance ratio.
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The longevity and environmental sustainability of the manufacturing process.
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Buyers from France and Germany place particular importance on environmentally sustainable practices as the main factors when considering their watch purchase.
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the United Kingdom recognises craftsmanship and design as the main priority.
Marketing Reach
Introducing Leven Creative's Marketing Reach Analysis, showcasing our activities and comprehensive targeting to multiple databases, designed to optimise brand visibility and engagement. This graph illustrates the strategic importance and priority levels of the varied marketing channels, ranging from your brand’s consumer and dealer databases to specialist media and trade shows. With a focus on your brand community and watch lifestyle, our approach ensures targeted outreach throughout the UK and across the world in specialist media, lifestyle publications, and dedicated watch marketplaces. Explore how our multifaceted marketing efforts can enhance your brand's reach and influence in the industry. All of which will drives sales of your watch to increase your no-risk returns and profit.